Dead Jokes for Live Comedy
To raise awareness for the first ever Pittsburgh Comedy Festival, we killed old, tired jokes, encouraging people to “see live comedy instead". We set up four crime scenes and asked members of the comedy community to create video eulogies for dead jokes. The Pittsburgh Comedy Festival sold out shows on all three nights.
Summary:
To promote the exhibit “Toys of the 50’s, 60’s and 70’s”
Hired talent to dress as Mr. Potato Head, Gumby, Pokey and Chewbacca with a team lead.
The group were located at various locations in Pittsburgh to promote the exhibit.
In 4 events we handed out 2,000 flyers, engaged over 10,500 people (majority of those taking selfies with the characters, and were seen by 25,000 people.
First Event 3/26 – Strip District
The mascots were well-received by the crowd. Quite a few people told the crew they've either already visited the exhibit or had seen the billboards, ads, and other publicity for the exhibit (like the stories about it featured on the Pittsburgh TV news).
Over 650 flyers were handed out and over 3,000 people were engaged. Beyond that, the talent lead estimates that the street team was SEEN by close to 5000 or more, as it was a very busy day in the Strip.
The crew spent most of the time on Penn Ave., in the blocks between Wholey's and La Prima Espresso/Pamela's/Reyna Foods. And Scott Thomas, the GM at Wholey's even invited them to come into the store and take a stroll around the whole store, as he ANNOUNCED over the loudspeakers about our presence in the store and about the exhibit now running at Heinz History Center through May 31. He even said he would try to post about it on Wholey's Facebook page.
Second Event April 2nd Pirate Home Opener
The event went extremely well! The team did laps up and down the bridge and was even able to stand on Federal Street in front of the stadium. The group was very well received by people walking over to the game. Chewbacca seemed to be the most popular of the group. The handler estimates that they handed out about 300 fliers, greeted over 2,500 fans, and took over 500 selfies. Kids and adults all wanted to hug the mascots, take pics, and gave them plenty of high-fives. He estimates that about 100 people said they had already been to the exhibit and would tell their friends. Overall a very successful day at the ball field which includes a home opener win.
Mr. Potato Head was even mention by the Post-Gazette.
http://newsinteractive.post-gazette.com/wideview/pirates-2016-opening-day-at-pnc-park/
To promote AHN's Orthopaedic Institute's ability to keep bodies in motion, we took over escalators, people movers and buses that put the lower half of a real person into a elevated level of physical activity.
An intro video for the Out of Home category at the Pittsburgh Addy's.
Stage AE wall installation. The rock stars are mirrors. You can frame yourself up and see yourself rocking harder than a quarry.
